Biomedical researchers rely on access to the biomedical literature, almost on a daily basis. Yet the overwhelming volume of content usually presents an expensive roadblock to finding the facts they needs.
Enter Quertle - a revolutionary way for researchers to search biomedical information and find the crucial facts.
Quertle provides actual answers to questions, saving the researchers significant time and money.
"Quertle fills a critical void in our ability to find information in the
- Head of Bioinformatics, a leading pharmaceutical company
Going well-beyond typical results lists of thousands, and sometimes hundreds of thousands of documents, Quertle uses its proprietary technology to present the user with the key facts relevant to their query, in context.
This enhanced technique is quick and easy, removes the huge time strain of inefficiently sorting through piles of data, and minimizes the risk of missing critical information.
Why Advertise on Quertle
Advertising on Quertle provides measurable effectiveness.
No guessing how many people saw your print advertisement,
no wondering how many of the ones that did were prompted to get more information.
Quertle quantifiably delivers customers.
Quertle is focused on biomedical and biological science researchers.
This group (over 10 million world-wide), with a collective budget of about $100 Billion each year,
is the most relevant to your pharmaceutical, biomedical, and agrichemical products and services.
Quertle users are not simply "web surfing", looking at the latest news or seeing
what's new in the latest issue.
They are searching for information critical to their research and are more receptive
to finding information on products that will further their research goals.
Quertle offers highly-targeted ad placement.
Going well-beyond simple keyword matching, Quertle uses the same semantic engine that
finds the most relevant documents to match your ad with the user's interest.
And, using Quertle's Power Terms, your ad can even be connected to entire classes of entities.
Ad Style Designed for the Audience
The style of the advertisements on the Quertle site have been fine-tuned with the target audience in mind.
With the Quertle team being experimentalists, we did the research to
find out what ad style would be most looked at by our target audience.
It isn't banner ads, fancy pictures in boxes, or dancing girls like other sites use.
Biomedical researchers are much more likely to read text that contains concepts relevant to them.
Thus, Quertle marries text with small logos (to gain brand and logo recognition).
The mindset of Quertle's users and the design of ads on the site combine to make Quertle highly effective.
Quertle's historical click-through rate (CTR) averages over 3%, with some ads reaching over 5% CTR.
Besides traditional advertising, Quertle offers some unique methods to reach your customers.
Whitepapers and posters - User's have been asking Quertle for more content,
especially scientific whitepapers and research posters from the vendors.
They find these valuable, but have no easy way to search for the ones that are relevant.
Your whitepaper or poster can be submitted for indexing by the Quertle search engine.
When it is relevant to a user's query, it will be shown, not as an advertisement,
but along with other results.
There is a one-time processing fee to have your document included,
but no further impression or click-through charges.
Plus, the result listing will include a link back to your corporate site
so the user can download the full document.
Power Terms - Searches on Quertle can include Power Terms, which represent
entire classes of entities.
Power Terms are one of Quertle's most utilized features, with the list of Power
Terms being viewed by almost all users.
This provides a unique opportunity for product and brand visibility through
Power Term sponsorship.
Quertle can also create custom Power Terms.
For example, your available antibodies, cell lines, etc. could be a Power Term,
enabling users to search for a method, knowing that needed reagents or materials
would be commercially-available. [Note: for full-text documents, Quertle searches
the entire document, including Materials and Methods!]
Direct Email Blast
Have your message delivered to our opt-in email list - your design, your message. Or, simply place your ad inside one of Quertle's informative newsletters.
Becoming a site sponsor will place your message in front of the Quertle's entire user group
of active researchers.
Sponsors get preferential ad placements on the web site and inclusion in all of Quertle's activities, including newsletters.
Quertle starts with a focused audience of active life and chemical science researchers.
Then, Quertle uses precise targeting - based on its advanced semantic engine (not simply keywords) - to gain the
highest interest in your products or services.
Whitepapers and Posters
Quertle offers a unique option for inclusion of your whitepaper or poster in the content database.
If your document contains a fact that answers the user's question, that fact will be highlighted in context
with a link to your website for more information.
There is a one-time processing fee, but no additional fees for impressions or click-throughs.
Sponsored or Custom Power Terms
Sponsor a Power Term to gain visibility for relevant products or services.
Or, create a custom Power Term list to make it easy for users to find references relevant to your products.
There is a set-up charge plus yearly maintenance fees for custom Power Terms.
Meeting and Other Announcements
Announce meetings, seminars, and other activities of interest to the biomedical research community. Alert researchers about new products or other items of interest. Listings can also be presented as targeted ads.
Public Service Announcements - Free
Public service announcements may be submitted for consideration. Accepted announcements will be free of charge.